How to Make a Brand Story Video

Brand story video is the hyped work for the past few years. With Branding being such a vague term, how do you make one?

You will be ready to make one, after reading this article.

What is Branding?

Let’s start with it, it is not your logo or the website. Neither your company message nor social media posts. It is the combination of everything.

Branding is the perception of your company by the customer. It includes everything above, your communications, and reviews. Used right, it leaves a lasting impact. It can educate and engage your customer.

It inspires customers to take action. That is what you want, right?

But why Branding Story Video?

It is one of the most effective tools. Combined with images and words, it helps resonate your story.

It sells for you and generates leads.
It is a Long-term Investment. You don’t need a branding video often.
Attract customers to your uniqueness.
Educate your users.

Let’s start creating one for your brand.

First, Define your narrative

Start by listing these. You don’t have to create the complete script yet. We will work on that later. Scribble down your ideas, that helps you complete the script later.

How did you start? What happened that inspired you to do what you serve today?
How do you help people? What problem do you solve?
What makes you unique? Personalize this. Bring your reviews and testimonials to support you.
What’s at the root of your business?
When customers think about your business, what triggers their minds?
What experience do you want to give to your customers?

Take your time answering these questions. It helps you build the base for your brand story video. In later the blog, we’ll put these together to convert into a nice script.

Second, Who this video is for?

This might sound confusing. Everyone will watch your video. But only a few will find it interesting. Why? The topic doesn’t resonate with them.

We need to identify this group. If you have a customer base, this is an easy task. You may want to find out, what interest them the most in your business.

Find your audience.
Find out their interest.
What problem you are solving?
Where they will watch your video?

Brand Story Video Example

Let’s write a Script for your Brand Story Video

Before we start, let me say, there is no defined format for the video. Otherwise, they will all sound the same. Although, we have all the raw materials to put together a script.

Choose the narrator

Are you the face of your brand? Who is the first person that comes to mind when you think of your brand?

You are going to write the script based on that. If you are a small business owner, we recommend the owner narrate the story. This helps connect your customers to the face of the business.

Compose Script

Start the Script by introducing yourself. Who you are and what is your position in the company? And, What connects you with your brand?

Continue brand story video on one thing that inspired you for the business. If you can tell a story that connects the audience in the beginning, you can grasp their attention.

Resume how you help your customers. What services do you provide and how it can elevate their life? How your service improves their lifestyle. Or is it designed to save their time?

Discuss the origin of your business. Everyone has a unique story, and this will make you special. It will connect with the viewer immediately.

The branding video should also discuss your offerings. After all, the customer wants to know what you sell. Include them in your video.

Finally, what they should do after watching the video? Include a call to action. Let them fill out a form or have them visit your showroom. Fill in something interesting that makes them take the action.

Shoot the Video

This is the fun part. Now that you have a script, visualize it. Think about how you want the videos to be put in place.

While shooting a video, follow the below rules.

Use good lighting
Capture clear audio
Take stabilize footage where possible
Shoot the video clearly and to the point
Shoot b-rolls according to your script

If you think you need help, hire a freelancer. You will also need a producer if you are doing this on a large scale. If you think it might be better to have someone take care of this. You can also hire a video production company for branding video production.

Edit the video

All the magic happens during the editing. It is about putting together a story and narration. Again, you can hire freelance editors or use the help of a video production company. And they will take care of the process.

Keep the video short. Make your script to the point and don’t stretch unnecessary points. Use music and visuals to keep your audience entertained and attentive.

Publish

Hurray!! You have done it. But, as the final step, you have to distribute your brand story video.

Use different platforms to leverage the video. You might have to convert the video according to their requirements. File size and resolution, play key parts in how your video will show.

After publishing, see how the response is. Many platforms offer analytics, where you can see if interest is falling off. This helps in your further videos.

Have a video production project in mind?

Schedule a free strategy call to see how we can help.

Looking to make a video for your company? Contact Us by clicking here.