How Employee Testimonial Videos Attract Qualified Talents
Job seekers today pick jobs that match their values and have a diverse company culture. With this behavior shift, improving your Employee Value Proposition (EVP) matters. One way to tell them is through employee testimonial videos.
Applicants want to know if you care for them once they’re on board. Investors are also interested in how you treat your employees.
What is an employee testimonial video?
An employee testimonial video is a marketing tool to attract job seekers to join a company. It features an insider story showcasing the personal experience of the current employees. It connects with the new talents and convinces them to respond to the call to action.
The testimonies help build trust in the brand.
Although the content must include information about the brand, employees’ personal experiences must be in the foreground.
Why are employee testimonial videos effective for the recruitment strategy?
Adding videos to your marketing toolbox benefits your company in several ways, including:
- High retention rate – Videos help in achieving message retention. The visuals and emotions stay longer in mind, which the printed version can’t fulfill.
- Win the heart of viewers – Although reviews in print can persuade applicants, it lacks emotional connection. Seeing and feeling your employee’s genuine smile is more powerful than a plain description. You can show sincerity through the video without explaining it further.
- Cost-effective – You can use testimonial videos over again for a specific period. A high-quality video can go a long way in helping you cut down your marketing budget. You can convert it to different social media formats. It’s cheaper and a time-saver than writing a new copy for each platform.
- Attract culturally fit employees – Hiring employees in sync with the company values is an asset. They stand for the organization and build a solid team. Although paycheck matters, their motivation comes from the mission and vision of the organization.
- Shareable – Videos are more shareable than texts. Producing a video focused on values and driven by emotions is likely to be shared with family and friends.
Employee Testimonial Video Best Practices
Select the right employees. It’s crucial when making a testimonial video because your audience can tell the sincerity of the interviewee.
An ideal employee has been working for the company for a long time. In most cases, this type of employee holds a higher position. Some companies include new hires to share how they are adjusting to their new environment or how much knowledge they have gained since joining.
Prepare questions before the interview. But to nail it, you must ask the right employee testimonial video questions. Here’s a guide for a quick start:
- What is your job?
- How long have you been working with the company?
- Do you feel supported?
- What’s the recent project you’re working on?
- What does your average day look like?
- What do you look forward to at work?
- How would you describe the work environment?
Choose the right location. Find a comfortable but relevant venue for the filming. It can be a small room to isolate the employee, or you can use the production floor as a background. Shoot within the office premises so the viewers can view the workplace.
Emphasize a story about transformation. People love stories, but it’s more impactful if transformative.
During the interview, employees can start talking about promotions. Then they can share how career growth changes them as a person. Remember that the viewer is not only after the compensation but also the advocacy and career advancement.
Be authentic. Authenticity plays a role in the customer’s decision to support a brand. In fact, according to a Stackla survey, 88% of consumers say that it’s essential. To achieve authenticity, don’t use a script and over-coach the employee. Use guided questions and let them tell the truth.
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Customer Testimonial Video in Building Brand Trust
In the same survey, Stackla reveals videos influence the customer’s buying decision. It showed that 72% of customers purchase when they watch a customer testify about the brand. Trusted reviews attract customers like a magnet.
If you don’t know where to start, you can find customer testimonial video examples on websites for inspiration. You can also find an example of a testimonial for an employee.
Do You Need to Hire a Professional Videographer?
If you don’t want to splurge, it’s a no. But if you want your company to stand out, it’s yes. Here’s why:
When you hire a professional videographer, you have another set of eyes and ears while you’re shooting the video. They can hear the pauses, see the unnecessary movement, and notice the noise in the location. They can do it simultaneously while listening to the spiel. If you do a DIY shoot, you can miss it.
Have you heard of B-rolls? A B-roll is secondary footage supporting the main footage (A-roll). It also enhances the narrative. Its primary function is to fill gaps in the video. Although it works as a support, it adds life and builds mood to your video. Professional videographers create a cinematic look on your video through B-rolls.
Editing is another reason for hiring a professional. It’s a skill that you can’t learn in a day. Instead of wasting time figuring out how to add text to your video, let the expert do it.
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