How we used the FAQ video in SEO efforts for the Metropolitan Band?
We are grateful that The Metropolitan Players trusted us to record its FAQ video.
The NYC-based wedding band is famous for producing unforgettable and fun weddings through its rocking performance and epic dance party. It’s undeniable that they are great with creatives. On the business side, they are professional, especially in answering queries from potential clients.
But answering the same question all the time is not efficient. So, the owners asked us to create an FAQ video to increase their productivity and efficiency. But that’s not all. These videos help to improve the SEO.
How FAQ Video help SEO?
High Retention Rate on FAQ Page Based on Google Analytics
The FAQ video we produced has a high retention rate on Google Analytics. It means that the page is helping its customers.
A retention rate measures the percentage of customers that stayed subscribed for a specific period. It’s a sign that the customers find value in the website and return for the same reason. It’s a powerful sign that the video achieves the product-market fit.
In addition, the videos helped the team to gather analytics about viewers’ data, such as videos viewed more than once, the traffic coming to the video, and the traffic source. These data are essential for improving better communication with customers.
Increase Audience Reach on Social Media
The band takes advantage of social media by posting videos on Facebook and Instagram. It triggers curiosity in the users, leading them to click on the video and watch it.
The team said they also noticed the page ranks get higher, and the video appears in the SERP results.
Customers Spend More Time Watching the Videos
Because of the high production value of the videos we produce, the content gives a more immersive experience to the customers. It clarifies confusion and provides complete information about the inclusion in the offer.
Customers keep watching the videos because it doesn’t pressure them to book a project. Instead, they feel that the band genuinely understands their need, which ends up hiring the band.
Beyond the SEO features, the FAQ videos have other benefits.
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Benefits of FAQ Video
Interactive Answers to Questions
The band founders and company members answer the questions instead of using an explainer video. Although it’s short and straightforward, it has a conversational quality. So, the customers feel like the staff talks to them personally. Also, the video has a strong call to action that convinces the customer to hire the wedding band.
Friendly Introduction to Business Policies
You can be a friendly wedding band owner. But on the business side, you must be serious about imposing rules for clear project scope. The good news is that you can do both. You can achieve it through FAQ videos.
Because the business policy is a serious matter, it may overwhelm the customers when they read it from the fine print. Yet, the videos add emotions to the delivery of the policies, which you won’t feel in the written version. It has a human touch that makes it sound friendly.
Connect with Company Members
The owners did not hire a professional actor to discuss the frequently asked questions. Instead, they answered personally, along with their company members. The strategy builds rapport and a strong affinity with the customers.
By showing their faces, the customers become familiar with their looks. It prepares them before meeting face-to-face. When it’s time to see each other, they will feel they have known each other for a long time.
Educates Customers in the Early Stage of Research
In the early stage of the purchasing journey, customers gather information to compare services. They also want quick answers to their questions. An FAQ video is a perfect solution because of the easy-to-digest bite-sized content.
How to Select Questions for FAQ Videos?
You have two ways to figure out the right questions to include in your FAQ videos. You can get it from available customer data and surveys from team members. Although Google is a good option, the answers you get from people are far more accurate and precise.
You can check emails, comments on social media, and questions asked during a call. You can also ask your team members about random questions they think your customers must know.
It’s also helpful to send out a survey to know the frustrations or issues of your customer in the past. It will give you an idea about your competition, and it also helps you assess if you can provide the service they want.
How to Make FAQ Videos?
When preparing for an FAQ video, keep the following in mind:
- Clear script – A clear video script is short, but it must be jam-packed with information. Also, it must be straightforward to avoid confusion.
- Video type – A straight-to-camera video is a way to go if you want to build trust and rapport with your customers.
- Add personality – The personality you’ll project in the video must be the same as your brand.
- Hire a professional – Spending your budget hiring a professional video production team gives a polished FAQ video.
Why Hire Happy Films Media?
At Happy Films Media, we create short videos to answer questions and cover the information about your service. These videos come in series, so you can post them depending on your preferred timeline.
We offer high-quality videos with superb audio to keep your message clear. With the high-end audio quality, your customers can feel your emotions and sincerity.
Do you have a concept in mind? Send a message. Let’s talk about it.