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You’ve made a business video. Now what?
When it comes to video marketing in today’s world, distribution takes an equally important role after creating the business video. With a variety of social media platforms, videos need to be present and reposted after several intervals for the best results.
It’s not just one video but your video marketing strategy should include multiples video for different platforms focusing on new users’ journeys as well as attracting and engaging new audiences, followers, and prospects.
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Holland Ridge Farms – Tulip Festival 2021
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Olga Muzician – LETTERING & DESIGN
Zaro Fitness Training Facility
What are you going to do after making a company video? This is the first question we asked during our strategy session. You have to define the role of each video in your sales and marketing funnel. For instance, if you are making a product video, it should clearly showcase your product, its features, and how it will elevate your user’s life, and finishes with a call-to-action(CTA). CTA could add the product to the cart, a free trial, or register their email for the launch.
If you are a service business, you want to educate your customers about your services and how it can help them, how you differentiate from the competition and what offers you have in business video. You can use educating videos in your marketing emails to get them connected over time and build trust. You can see different business video ideas for your marketing campaign.
Let’s go through 10 different platforms according to our marketing experts, which are best for videos to build brand and trust, and drive more revenue to your business.
1. Website First when it comes to business video
The website is the place where your audience becomes your customer. In fact, you might want to consider multiple videos for different pages of the website. This helps user experience, increased retention on one page, and helps your SEO efforts. According to Wyzowl, 67% of marketers think adding video can improve SEO ratings.
2. Social Media FTW
Most customer journey these days starts at one of your social media accounts. Based on Animoto’s research, 60% of consumers found that making a purchase decision on social media and business video was the major contributing factor to this.
Let’s talk about how to use video on each platform.
3. Tiktok is the new Facebook
No doubt about it, TikTok is one of the most popular social media platforms at the moment. With over one billion active users, TikTok has become a big draw for both customers and businesses.
It has the potential to reach from Gel Z to millennials and to take advantage of this platform, businesses need creatives to speak to the community.
4. Don’t forget Facebook and Instagram
Instagram and Facebook are still the First and third most popular social sites in the world. Facebook groups are still one of the best ways to create community. Instagram ads being costly still outperform the competition due it’s their vast user base and targeting.
We highly recommend posting your business videos in different community groups to get traction.
5. LinkedIn is the B2B king, best place to post business video
Active use of LinkedIn is an important sign of a professional social networking account. The incorporation of video into the platform has made it an important presence on LinkedIn. A video embedded within LinkedIn instead of a link to YouTube is viewed by a larger number of people.
We also recommond pinning your business video on top of your business page. That way it ensures new and returning visitors see your company’s services, goals, and process.
6. How can we forget youtube for business video?
Youtube is the second-largest search platform in the world and you want to take advantage of that for your business. Although youtube seems like the best way to go, it required a lot of effort to stand out on youtube. You need to post consistently while keeping up with your audience and constantly changing algorithms.
7. Don’t Forget Yelp, business video will work here.
Depending on your business, yelp can generate tremendous leads for business-to-business, business-to-consumer, and foot traffic for restaurants.
Showcase your business video and brand videos on yelp to attach new customers, increase traffic, and book appointments.
8. Google My Business
Google has a great presence in the world of online video and is one of the most popular platforms for posting videos. If you have a google business page, you have the ability to upload videos on your business page. Have a clear purpose for the videos, keep it precise, and have a message. You can also showcase your product videos to educate your viewers.
9. Also Pinterest, Trip-advisor Reddit, and Median.
If yelp is for local businesses, then TripAdvisor is for tourists. Businesses with a social presence on trip-advisor often get more tourist visitors and make attractions.
Reddit with its million users and its communities, it’s a great way to attract industry-specific users. Although, instead of only posting videos, it’s better to engage with the community on regular basis and share your knowledge that helps.
10. Last but not least, your marketing emails.
Are you using email marketing for your brand? Then videos are a great way to engage your current and new audiences. These are people who already subscribed to you and providing them with more valuable and engaging content will give you more chances to persuade them to buy your product.
It’s a great idea to send your newer subscriber a business video or welcome video. That way they get introduced to your services and later you can continue sending them educating video content.
Conclusion
Must Post: Website and Social Media
For Community: Reddit, Facebook Groups, LinkedIn Groups, Median Blogs For Conversions: Google My Business, Yelp, Trip-advisor
For SEO: Website, Youtube.
For Quality: Vimeo