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Goal for branding video
- Make a Branding video for the company website.
- Tell the story of Main Baker Louisiana following her Journey.
- Online and on-site Offerings of the store
- Showcase Bakery Every business owner has a long journey that they walkthrough.
This video was all about Luisania’s story and her passion as a baker to open her own bakery that she dreamed of followed by her offerings.
Branding Video
Pastry Lu now has a constant performing asset on their website and social media that gives their customer a personal touch of interaction while making an order.
Branding video also gives them a chance to know the main baker, heart of the bakery itself and their warm impression before interacting with them. Not only that but it leads to checkout more offerings, product visits and in-store visits.
PS. If you are around Metuchen, NJ; highly recommend visiting this place for freshly baked items.
Play Video about Bakery Branding Video Scenes
Kush and Happy from Happy films Media helped me create the best of videos to introduce our business to the community. kush is very responsible, passionate and above all patient and pleasant to work with. He captured all the details of my story and my business and today my clients know more about us thanks to his video. the quality, images and edition of your video surpassed my expectations, thank you!
Luisania Moronta
Codetic
Idea for About us Video
We reached out to Luisiana when she was about to launch the company website for Pastry Lu and wanted to tell her story on the page.
She loved the idea since was making cooking videos for her youtube channel and wanted to make a professional branding video.
After some brainstorming, we came up with the idea of producing a script in a way that tells her story and at the same time, showcases current offerings, store framework, online ordering, and pick-ups.
Process of Creating Branding Video
We first decided to shoot her talkin head or A-roll sequence so that way we can post-produce the video based on that.
Once we covered that, we filmed the baking process to fulfill the whole storyboard that we planned before the shoot. Shoot was done in two sessions, once we covered the bakery, we did the rest of the shoot with the bakery open, shooting its interior and exterior set by the team bakery.
Owner's Response
For Camera Nerds
This video was shot with Blackmagic pocket cinema camera 6k and Backmagic Pocket Cinema Camera 4k with multiple lines of lenses. We used soft lighting throughout the video for pleasant but well lit captures. For gimbal work, we used Fujifilm X-T4 to keep the setup lightweight and mobile.