Goal of Video Production
- Showcase the mural painting process in Clara Barton, NJ
- Portray and Tell story of artist and her journey
- Different offerings related to paintings and graphic design by Olga
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Video Production Process
When a new mural was getting painted in Clara Barton, we reached out to Olga to shoot a video for her and the process of mural painting. She loved the idea and after looking at the weather for a few days we finally settled on the shoot days.
Mural painting is a longer and slower process and involves different steps, hence we decided to shoot it on different days so we can maximize the amount of b-rolls we can get at different levels.
Filming Process for Branding Video in NJ
While doing video production in Edison, it was great to see the mural itself getting painted in front of us and how it progresses over time. With always challenging weather in summer time and working at different heights, it took around 7 days for Olga to finish the mural and we filmed two days out of it.
Once the filming process of painting is done, we scheduled a separate day to capture the A-roll, primary footage of a project’s main subject. Video production is not just about capturing visuals, It’s very important to capture the story and intention, combining that with the visuals and audio, you get a video that captures audience attention and attach to them.
Checkout Olga’s work here
For Camera Nerds
We shot this video on Blackmagic Pocket Cinema Camera 6k. And Blackmagic Pocket Cinema 4k. Majority of the b-rolls are using this magical lens.
Sound was captured using Seinheiser MKE400 and Rode Wireless Go with Tascam lav.
Checkout more of work here to know more about what we use and how we capture stories.
