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Corporate Video Production Services for Small Businesses
Corporate video production is a substantial subject, but we’ll simplify it.
By the end of the article, you’ll know everything there is to know about corporate videos. We’ll also provide the best resources and suggestions, so your company may begin producing corporate videos right away.
What is corporate video production?
Corporate videos are videos produced by businesses for either internal or external marketing purposes. These videos may be created by videographers or agencies. You can learn more about the various types of corporate videos in the paragraphs that follow.
What is a corporate videographer?
Corporate videographers specialize in video production for organizations. They record events, capture footage, make promotional video material, and so on.
There are different options you can consider while hiring a corporate videographer:
- In-House Videographer: This works for creating simple videos. If you believe your company will produce more complicated corporate videos in the future, choose option 3 instead.
- Hire a solo freelancer: For one time job, this option is great. It can save money and get the job done for a company.
- Hire a corporate videography agency: This option is ideal and preferred for complex shoots. As a video production company, not only can we help in creating videos, but help you with the pre-production process as well as strategizing them across different platforms for the best result.
Importance of Corporate video production
The best method to convince you that video production is critical is by exhibiting the statistics. Wyzowl, a leading animation firm, has been making video marketing surveys since 2015 (they are highly trustworthy). Here are their most recent numbers.
- 86% of organizations utilize video as a marketing tool.
- 92% of firms believe videos are crucial for their marketing strategy.
- 87% of firms have seen an increase in traffic as a result of videos.
- 81% of firms have seen an increase in sales as a result of videos.
- 96% of individuals consume explainer videos to further their knowledge about a product or service.
- 80% of people are more likely to purchase a physical item or a digital service after seeing the video.
These statistics demonstrate that individuals enjoy watching videos and are more likely to make a purchase after watching one.
The same principle applies to corporate training videos or investor pitches. Therefore, while not including video production won’t ruin your company, it will certainly have a negative impact.
Importance of Corporate video production
Origin Story
A business history tells how a company was founded. It may chronicle the founding members’ goals, early successes, and difficulties. Companies use corporate origin stories to build brand loyalty and establish a common history among workers. Both customers and investors may be impressed by the brand’s origins.
Remember that not all companies are blessed with distinctive tales, so don’t be concerned if your organization does not. However, if you do have one, don’t hesitate to display it. These tales might help your clientele bond with your corporation and gain confidence.
You can even hire a professional script writer as a copywriter to make your story more emotional, creative and authentic.
Powerful Company Origin video we created for Ahrre’s Coffee Roasters, based in New Jersey
Employee Onboarding Videos
An employee onboarding video is used to convey company culture and values, protocol, and other vital information to new hires.
These videos are simple, but they can significantly increase your employee retention rate and improve worker efficiency by 70%.
Employees feel right at home and are more dedicated and loyal to the business after watching an excellent onboarding video.
Product Launch
Product launch videos are promotional videos that announce a new product or service. These videos can generate interest in a new product and also lead to sales.
Consumers tend to favor video over text when it comes to marketing strategies. Therefore, product launching with a video rather than a press release can make your product a hit. Apple and its famous launch events are well-known for these.
Video Case Study
Video case studies demonstrate how a customer used a product or service to achieve success.
It combines the power of storytelling with the power of showcasing customer results. Good video case studies are persuasive, emotional, and engaging. They’re also memorable.
Video Testimonials
A video testimonial describes a customer’s experience using a product or service and how it benefited their life. Video testimonials should include how the product or service benefited the customer’s life and how it impacted their feelings, in addition to telling people how good the product is. A video testimonial should not simply tell people how good the product is, but rather how it enabled the customer to achieve their goals:
A good video testimonial should let customer explain how they are passionate about your product, and how your service had made them feel. Let them describe how your product differentiate from the competitors offer.
See below the customer testimonial we shot for Pastry Lu bakery based in Metuchen, NJ.
Video ads
A promotional video ad can be from 15 seconds to 2 minutes long. It may appear anywhere from time to time.
Check out this amazing ad we create for Local pizza store Brooklyn Boys Pizza and Deli. The food video was responsible for one of the most successful food launches locally, it was viewed by more than 50 thousand people in the first month catching viewers’ eyes and traffic to the store.
A good commercial should:
- Have the great introductory hook
- Tell a short story
- Have a concise call to action
Corporate Video Production Process
- Pre-Production: This includes planning, scriptwriting, storyboarding, scheduling the shoot, and casting if needed. The pre-production process lets you visualize the final product before it begins.
- Production: This is when cameras come into play. Depending on the outcomes, it will include a producer, director, camera operator, set designer, casting crew, and much more.
- Post-production: This is where the final product comes to life. Music, animations, and color correction are added to create a video.