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Branding video of Ahrre Coffee Roastery|Video Production in Westfield NJ
Goal of Video
Let’s start with the goal we wanted to achieve with this video production project in Westfield NJ.
- Make a Promo video for Ahrre Coffee Roastery
- Tell the story and passion of master Roaster Ahrre and his journey.
- Showcase the process of how to buy coffee
- Create a visual experience that brings the viewers to see the process and connect to the brand
Owner's Response
“You guys were a pleasure to work with. I hope to work with you again someday!”
“Lovely promo video created by Happy Films Media. They did a great job! Kush & Happy were wonderful to work with and I highly recommend them!”
Idea for Promotional Video of Video Production in Westfield NJ
We reached out to Ahrre, owner of Ahrre Coffee Roastery, if he wants to make a branding video for his roastery and he really liked the idea of it.
After being in business for more than 30 years, and serving freshly roasted coffee at two different locations, a branding video that tells the story of Ahrre would definitely make a huge impact on his customers. Ahrre mission was simple, serve the freshly roasted beans so people can truly enjoy the coffee experience compared to what you get at the departmental store. And that is what we wanted to achieve with this video. Connect his passion to serve with a call to action, i.e. where and how you can buy his coffee.
Process of Creating Promo Video
We shot this promotional video on two different days. Since there were two locations involved, and considering the roasting schedule, first we captured the story of Ahrre at his store in Westfield location.
The Ahrre coffee roastery in Westfield is has a unique decor, so we decided to film that. This helps us build a story and connection to customers before even they walk in. Video Production in Westfield NJ went very easily since the owner Ahrre was very accommodating of space and natural on the camera.
Coming to the day of shooting on the roasting day, it was fun and fascinating again to see the process. Ahrre walked us through the process from start to finish first and that really helped us capture it.
For Camera Nerds
This entire Promo Video was shot with Blackmagic Pocket cinema camera 6k. For the interview part of video production in westfield nj, we used a wide-angle lens to enhance the wideness of the space inside the store.
The majority of roastery footage was captured with this magical lens.