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Branding Video for Fitness Training Facility
Video Production Goal
- Create <90 Seconds Promotional video for Training Facility
- Incorporates offering by Alex and his team
- Powerful and energetic visual vibes
- Demonstrate In Person Fitness Training, Online Coaching, nutritional guidance programs and combinations to get the fitness result.
- Showcase Training Facility
Promotional Video Process
If you think 90 seconds is enough to fit all of the above? Let’s break it down.
Alex Zaro, owner and master fitness trainer of Zarosports, started his dream training facility based in Carteret, New Jersey in 2020. We saw a potential to create a video for his training center and offerings, and he immediately liked the idea of making a branding video.
We brainstormed the idea for a script that precisely includes all the offerings with the details enough to boil down to fit into 90 seconds. It was important to keep the offerings simple while showing its benefits and how its done by Alex and his team.
Once the script was ready, we set up the lights and audio to shoot talking head sequence for the voice over and introduction with personal touch from the founder himself. With Alex and his team creating podcasts and creative videos, Alex was very natural on the camera and we were able to get this done within a few minutes.
After the voiceover recording, it was time to shoot the b-rolls according to storyboard. Based on the script, we different b-rolls throughout the facility to not only include the training but nutritional and online training aspects of the business.
Alex and his team demonstrated various aspects they use to facilitate their training and how they use it to achieve client’s goals on the video.
Product of Video Production
It seems like a lot when you are trying to cover various things into a small video although, with the help of visuals, powerful storytelling combined with voiceovers, you can achieve that in a very short period of time.
If you watch the video above, it includes not only all the offerings, but the process and how the team it goal oriented throughout the make client reach it.
Engaging video is the key to relatable, viral and shareable content in the digital world. We not only provide video production but when you choose us to create your video, it includes superior video production, editing, post-production. Color grading, story-boarding, script advising and much more that goes into the process.
If you are looking for video production services to create promotional videos for small business or branding video, contact us today and we will come up with the idea of creating the video that gives you the best result. We create different types of promotion videos based on your needs and something that fits your content.
For Camera Nerds interested in Video Production
Cam Used: Blackmagic Pocket Cinema Camera 6k
Everything was shot in 6k Resolution and delivered in Ultra High Definition.
Lights
SL120 with 48” Soft-box as Key-light
Multiple RGB Lights
Sound
Rode Wireless Go with Tascam Lav
Can’t Thanks enough to Alex and his team for trusting us and coordination throughout the process.