Why Your Business Needs a Corporate Brand Video
Do you find it hard to connect with your potential customers? Is your business perceived as just another product or service provider? You’re not alone. That’s why your competition pivots to a better strategy that drives results—publishing a corporate brand video.
What is a Corporate Brand Video?
A brand video is a marketing strategy showcasing a company’s core values and beliefs. It also provides a background of what a company offers.
It’s an eye-catching video in a storytelling format focusing on emotional appeal. It’s all about convincing your customers that your company shares the same values and it’s a perfect fit for their business.
By watching the video, your prospects also remember your brand’s logo and color because of the video’s visual component.
Example of Corporate Brand Video for Town and Country Compounding Pharmacy
Why are Corporate Brand Videos Important?
In a HubSpot survey, video marketing proves to be a trend. Companies can’t ignore the growing demand for this effective strategy. Here are statistics that show it works:
- Reach overall business goals: 59% of marketers found the strategy somewhat effective
- ROI for video marketing: 55% of marketers claim an average ROI, and 41% claim a high ROI
- Short-form videos ROI: 39% of marketers said it generates the highest ROI
- Biggest benefit: 40% of marketers claim customers understand the services and products of a business through the video
- Engagement: 36% of marketers claim it has more engagement than other marketing strategies
What are the Benefits of a Corporate Brand Video?
With the statistics mentioned, it’s undeniable that investing in a brand video is not a waste of money. Your company will also be able to meet the right customers living by the same values as you do.
But there’s more to those figures. Here are the other benefits of creating it:
Build Customer Trust
One distinct characteristic of a brand video is its content. It explains your “why.” Why did you start the company? Why did you choose your core values? It also explains your mission.
Because it’s all about in-depth information about your company, your customers don’t feel you’re hard-selling. So they enjoy and absorb the message. With clarity, your customers trust you and become your loyal customer.
Encourages Leads Down the Funnel
Publishing a video helps you tell people that your company exists and that you can solve their problems. It’s an excellent strategy for the top sales funnel. But bringing them to the bottom of the sales funnel is challenging.
Customers’ behavior has changed, and they have become more educated. They sense fast if a company is pushy, and all it wants is money. A brand video can change that perspective through content that connects to people. If the connection is successful, customers continue to explore until they close a deal with you.
Rank High on Search Engines
Google loves videos. You can find it in the search result as a snippet, which gives your website a high click-through rate. If the video performs well, it ranks higher and reaches a larger audience.
Adding it to your website enhances the SEO as you optimize the video title and description. Adding the primary and related keywords to a video title can hook the audience, drive traffic, and increase brand awareness.
Highlights Value Proposition
It’s not enough that your website reaches the top result of a search engine. Your customer must know what exactly your company does and what problem you’re solving. But that’s not enough as well. You must tell them why your company differs.
A brand video highlights your value proposition and lets your audience say, “This is exactly what I’m looking for.” If it’s their first time finding your company, the value proposition will help your company stand out from the rest.
Should You Hire a Professional Videographer for a Corporate Brand Video?
Professional videographers provide better and higher-quality videos. They use up-to-date equipment that produces cinema-quality output.
As an expert in the industry, you’re saving your time because they capture the right angle in one shot. As creatives, they know where to add the audio to build up the emotions while sending the message to your audience. It eliminates the guesswork.
Video Pre-production Checklist You Must Prepare Before Meeting Your Videographer
- Single Idea – Prepare one idea by narrowing down the scope. It’s more memorable than listing down all the information about your company. One video does not need to cover everything, as it may overwhelm them. Leaving them with a message they can think about is the best way to make them remember you.
- Platform to publish – Every platform has its format and a distinct set of audiences. Telling your videographer where you plan to publish your video helps them create a storyboard that matches the platform.
- Talent – Brand video doesn’t need a subject expert to represent the company. Sometimes, hiring actors leads to better results as they know how to act. Whatever the case, you must have a shortlist to keep the meeting smooth and faster.
Ready to make a corporate branding video for your business?